Information Technology Enabled Services
Introduction
The booming Information Technology Enabled Services – Services Marketing (ITES – SM) has become an emblem of success, a liberalization agenda in India and an ongoing process of Globalization. The ITES – SM has contributed substantially to the rapid economic growth and cultural transformations that have taken place. The study has generated a significant data on a wide range of topics, which include work culture and management practices in ITES – SM providing companies [1].
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ITES
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